Local numbers vs 1300 numbers
When it comes to your business, perception is everything.
Your business phone number is the quickest way to make a lasting first impression with your customers. It plays a major role in your marketing campaigns.
But what’s the difference between a local number and a 1300 number? And how do you pick the best number for your business?
What is a local number?
A local number is a traditional landline number that is associated with a specific geographic location. It is typically identified by a three-digit area code followed by a seven-digit number.
Generally, local numbers are used by small businesses with a strong local presence or desire to connect with the local market.
They offer effective communication channels that enable callers to reach a business without incurring long-distance charges.
Example: +61 2 XXXX XXXX
What is a 1300 number?
Conversely, a 1300 number is a virtual inbound number that consists of ten digits and can be routed to any existing phone line.
It offers businesses a single point of contact for customers across the country and is not limited to any particular location. 1300 numbers are generally perceived as professional, distinct and unified for this reason.
Example: 1300 XXX XXX
What is the difference between local and 1300 numbers?
There are many differences between local and 1300 numbers. Each has its own nuances, as well as its own set of pros and cons.
We break down the main differences between local numbers vs 1300 numbers below:
Geographic Association
While local numbers in Australia are strongly associated with a specific geographic area, 1300 numbers are not tied to any location and can be used nationwide.
As such, a local landline is typically identified with area code prefixes such as 02 (NSW and ACT) or 03 (Victoria and Tasmania) which correspond to certain regions or states.
Whereas, virtual phone numbers start with 1300 and can denote anywhere in Australia.
For this reason, 1300 inbound numbers are often perceived to belong to larger-scale companies that have a national presence and are well-established.
Cost to Caller: Landline and Mobile
Another main difference between local numbers and 1300 numbers lies in their call structures.
Each type of business number has a different cost for the caller. For local and 1300 numbers, the cost to the caller from a landline will be the local call rates.
However, for customers calling a local number from a mobile, this cost will be dictated by their mobile phone provider. For customers making mobile calls to 1300 numbers, this may be higher than the local rate.
Cost to Business
Similarly, each number will incur different charges for the business.
For local numbers, businesses do not incur any costs for incoming calls, while for 1300 numbers, businesses bear the costs.
The exact charge for this will depend on the telecommunications provider and the plan chosen, however generally, they are charged on a per-minute basis, which may be higher if the call was made on a mobile number.
Portability
Portability refers to a business’s ability to transfer or retain a business phone number when changing service providers or locations.
This is a point of difference when it comes to local numbers vs 1300 numbers, as local numbers will generally be tied to the area code or geographic location they originated from, while 1300 numbers are fully portable since they are not tied to any particular location.
Memorability
The memorability of a business number really depends on how distinct a business’s phone number can be.
This is where 1300 numbers have the upper hand as they offer more options for phone words and personalised number sequences.
The memorability of business numbers can significantly enhance brand image.
To summarise the difference between local numbers vs 1300 numbers:
| Feature | Local Number | 1300 Number |
|---|---|---|
| Geographic Association | Tied to a specific area code | Not tied to any location |
| Cost to Caller (Landline) | Local call rate if calling from the local area | Local rate call |
| Cost to Caller (Mobile) | Varies by provider | May be higher than local rate |
| Call Charges for Business | None | Business bears the cost. Exact charge depends on the telecom provider and plan chosen. Usually charged on a per-minute basis and can vary depending on if incoming call came from landline or mobile |
| National Presence | Limited to local area | Nationwide presence |
| Portability | Restricted | Fully portable nationally |
| Memorability | Standard number format | Can use phonewords or distinct numbers |
Having said all this, there are pros and cons to each number which need to be closely evaluated in light of your business’s needs and properties. These include:
| Local Number | 1300 Number | ||
|---|---|---|---|
| Pros | • Can have lower monthly rental fees • Ideal for businesses wanting to establish local presence and connect with customers in the area as it provides the impression that the business is local to that city/area • Enhances a business’s credibility and trust in that area • Callers may prefer to call a local number than an unknown toll-free or 1300 number • Calls made are charged at local rates which can be more economical for customers and encourage responses • Businesses don’t incur costs for incoming calls • Local numbers are easily discoverable on local directories and online searches | • Calls and features are designed to increase number of inbound calls and create and outstanding customer experience • Fully portable given they are national numbers • Can optimise business operations and maximise efficiencies - for example, calls can be routed to a number of answering points, or routed depending on where the call comes from, how urgent it is and what time the call was made • Easy to remember formats like phone names and words. Proven to increase recall • Perceived to be more professional and well-established. Immediately gives off the impression that business is unified. | |
| Cons | • Limited to specific area or geographic location which may limit a business’s reach outside that space • Can’t be expanded nationally and may miss potential national customers • May create impression of a smaller, less established business • Customers calling outside the area will incur long-distance charges • May not convey the same accessibility as toll-free numbers • Involves more basic call handling features as compared to a 1300 number | • Tend to have higher monthly rental fees • May discourage customers looking for a local touch to their service from engaging with the business due to perception of its scale (national) • Call costs are shared between the business and caller which may deter price-sensitive customers who prefer toll-free options • National presence may create perception that the business is disconnected from their specific area • Advanced features may require additional training or staff to manage |
How do I know which number is right for my business?
At the end of the day, the number that’s right for your business will be the one that best suits its needs. Here are five things to consider when making your decision:
Business size
While larger businesses may benefit from the cost-sharing aspect of 1300 numbers, smaller businesses may prioritise strengthening connections with the local community, and hence, opt for a local number.
When deciding on what number is right for your business, make sure you’re taking into account the size of your business, and any expectations in regards to the preference for numbers in your industry.
Intended Audience
Another consideration is your target audience. It’s important to analyse your audience and determine what type of customer you are pursuing.
If your target audience consists of price-sensitive customers, for example, local numbers may be more beneficial as they are usually charged at a low cost from landlines within the same area, and many mobile plans will include unlimited local calls at no additional charge.
Budget
It’s helpful to evaluate the cost considerations of each number in light of your budget.
Local numbers vs 1300 numbers costs are likely going to be a deciding factor, so you’ll need to weigh up the perceived benefits and costs of each to make your decision.
Remember to consider the cost of calls to your business and your customers as well as the costs associated with your service provider – like their cost of service, and the type of plan.
Location
The location of your business and any plans for moving or expansion will be a huge consideration. Ask yourself if your business operates nationally – in which case a 1300 number may be the way to go – or locally – for which a local number may be more suitable.
As with the cost considerations, weigh up the trade-offs your business is likely to make with each number.
Call Volume
If your business anticipates a high volume of calls regularly, you may want to consider a number that allows for more advanced call handling and features. This will help streamline operations and improve the efficiency with which your business receives calls.
Make the switch to Teleca today
Ultimately, choosing the right business number comes down to understanding the key differences between local numbers and 1300 numbers, what your business needs, and how these numbers can serve it.
Teleca can help simplify this process for you, whether you’re a small business or a larger one expecting a high volume of calls.
With a wide range of Australian 1300 and virtual local numbers, as well as affordable plans and easy setups, we help streamline the decision-making process for you.
Contact us today to see how we can help!
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